The Red brand was designed around the painted swirl motif and developed to reflect the passion and energy the company expresses on behalf of its charity clients. The colours used are derived from the colour coded levels of development which the employees attain. For the website, strong, red themed images were used to represent the passionate commitment at the core of  its approach to fundraising. Red works with non-profit & progressive organisations around the world to create sustainable fundraising and public engagement solutions. Red stands out from the crowd because it understands that the very best donors are supporters of a worthwhile cause, first and foremost.