eLight was an innovative startup, developing a new solid state energy efficient, lighting technology primarily for commercial applications. The brief involved the design of a brand carried through to a series of informative, niche sector, targeted brochures and website. The material focused on the green credentials of the technology and used dark backgrounds to emphasise the expression of colour and light in a print form.

The promotional material used dark backgrounds to emphasise the luminosity of colour and light in a print form.

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